Friday, November 11, 2011

The Artistic Director

Deep in my past I was a classically trained musician. I played oboe, the instrument that Samuel Pepys called, " an ill wind that nobody blows good". I played in both orchestras and chamber ensembles. I much preferred chamber music because each player is one to a part, yet you are part of a whole. I moved on into arts management and worked with symphony orchestras and ballet training school.

One of the unique aspects of arts organizations is that they are structured differently from other businesses.  They have an artistic director. The role of the artistic director is to cultivate the Excellence Agenda for the company. They are intimately involved with both the Vision/Change Agenda and the Mission/Sustaining Agenda of the organization. The Artistic Director is, in fact, the Champion of the Excellence Agenda. The company is only as good at its ability to perform to the level of the Excellence Agenda. Every performance is unique, some are better than others, all of them may be excellent!

The role of management, in this structure, is to create the environment in which the Excellence Agenda can be deployed.

There is a similar structure in film production. The Director is the keeper of the vision or whole concept of what the film will be.  The actors and the production team work to support that vision.

In sharing the concept of the Excellence Agenda with colleagues, it has occurred to me that we need to look at our organization with an Artistic Director lens. Who in your organization is the keeper of the Vision and the Mission? How well is that Vision/Mission articulated or shared? How well understood is it by the rest of the production team? Look around this week and identify the Champion of the Excellence Agenda in your organization. If you can't find one, maybe you have a gap that needs addressing.

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